This is the sign for local sweets company Fugetsu. The sign is on the side of their building facing the Nishitetsu Tenjin-Omuta line between Ohashi and Hirao stations. Adorned with red eyes that light up at night, their mascot, Yuki-usagi ("Snow Bunny") glares menacingly at the trains' passengers.
(Source: http://plaza.rakuten.co.jp/manotakanori/)
Here's a closer view:
Interesting marketing strategy: scare the f##k out of potential customers.
Of course, 'Yukiusagi' refers to the kind of Japanese confectionary the company makes. It's a kind of marshmallow filled with jelly. Or egg yolk. I'm not quite sure. In any case, they're shaped like rabbits and usually white. For comparison, this is what the actual confectionary looks like:
(Source: user Muyo, Wikimedia Commons)
As you can see, the bunnies' eyes are indeed red, but they neither glow nor bleed, and are much smaller. Cute, not creepy.
Why, then, is the sign like something out of a horror movie? We may never know.
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